Who is Frank Kern and what is Mass Control 2.0? Frank Kern is about to release Mass Control 2 (10AM PST Monday February 16, 2009) so I thought that I would take a moment to fill you in about what this is all about. (Please note that much of this information is from a video done by Frank Kern and is for those prefer to read to ingest their information.)
Who is Frank Kern?
Frank Kern is a very successful internet marketer who has been responsible for the marketing of some of the most successful internet product launches in history. His four most successful product launches generated $23.8 million in a 24 hour period. Frank’s Annihilation Method launch (dating advice for men) generated $1.4 million in orders in 4 hours. His Pipeline Profits email campaign generated $3.1 million in orders in less than 24 hours. Quite possibly the most successful launch in internet history was the StomperNet launch which generated $18.3 million in orders in less than 24 hours. Frank’s Serializer seminar sold $1.4 million in 54 minutes for a $10,000 per person seminar. Based on his past record, Frank knows his internet marketing.
What is Mass Control 2.0?
Basically Mass Control 2.0 is a money getting system. With it you will learn how to build a list of very responsive subscribers and fans, how to sell things for more money, and how to sell more stuff.
You will accomplish this with advanced methods of attraction marketing. You will provide tremendous value. You will become a celebrity in your marketplace and niche. And you will sell without appearing to sell using soft and subtle but powerful selling techniques.
What Do You Get in Mass Control 2.0?

Mass Control 2.0 comes with the following contents:
1) Core Influence Presentation on DVD.
This teaches you why you are in the business in the first place, who you want to do business with, and helps you to identify who your market really is. This DVD could possibly change your life.
2) Four Day Cash Machine.
This consists of a DVD and guidebook. This part of the program is designed to generate enough profits to get your investment in the course back in 4 days. This part is brain dead simple. You read the manual, watch the DVD, and cut and paste stuff and you’re done.
3) Main Mass Control 2.0 Course.
This is the main part of the course. It was designed so that can actually use it and not just sit on your shelf. The course is designed to be used over the course of 30 days. Your first mass control campaign will be up and running and making lots of money, even if you are just starting out.
The Mass Control 2.0 course is broken out into 4 different weeks. Each week comes with a manual and a set of DVD’s and CD’s. The manual and the DVD’s are meant to be used together. The manual tells you what to do and the DVD’s show you what to do. At the end of the week you are to listen to the CD’s which answer the most frequently asked questions.
Week 1
You will learn the main components of mass control.
· Interest and desire.
· Bonding and trust.
· Proof and samples.
You will also learn about the mass control money magnets which are the giveaways to your market. You will be provided a clear map of traffic, how to get it and where to get it from.
Week 2
By now you already have the attention of your market. Now you are going to take that attention and make them trust you and want to buy from you. You will make them feel like they have known you forever. This is done in a non-manipulative way by telling the truth and providing value. This creates a sense of community and leads to more sales and more money for you. This is the main ingredient to the $23.8 million in 24 hours.
Week 3
Now you are getting lots of attention, traffic is opting in, people are joining your list, or you have a new list. This week is about implementing the main mass control formula – the recipe. You will learn the “instant empathy exercise” which gives you seemingly near psychic and telepathic abilities to determine exactly what your market’s feeling and what they want and what their real concerns are. Often their real concerns are different from what everyone thinks they are including the competition. Your customers will love you.
Week 4
This is the money getting week. You will learn 2 awesome techniques:
· “Stacking the cool”.
· The “death grip”. This isn’t heavy or weird – it’s about giving more stuff to people.
These are the reasons Frank Kern’s stuff sells out. This is about turning attention and trust into dollars.
4) Crowd Control
This part teaches you how to sell as much as you can with live or online recorded video. Video works to the extent that Frank is using video almost exclusively to market Mass Control 2. This is great for those who don’t like to write. You just need to get a cheap Flip video recorder and have at it. This will turn you into a celebrity and also help you sell like crazy. In this part, Frank will break down all of his videos that he has used in marketing.
5) $23.8 Million Swipe File
Frank provides all the marketing materials for the 4 product launches that I mentioned at the beginning of this article. He also provides a walk-through that shows why he did what he did.
I hope you found this overview helpful. For Video review you can click here
